Consumers are becoming more aware of the impact of their food consumption
Local for local, increasing number of vegetarians among millennials…the consumer is changing rapidly into a more aware consumer. But today’s consumer is also looking for convenience, they want to eat tasty exotics and they want to travel the globe. Here you can see the contradictions that today’s consumer is facing.
CO₂ Correct fruit and vegetable will offer them a choice to eat whatever they like but to compensate for their impact. The sustainable consumer who wants to travel the world is already used to this idea so why not do it for fruit and vegetables? And let us tell you, it is quite affordable since the fresh produce industry is working with a completely natural product.
Sustainability is more then just the packaging..
Today’s consumer is made to believe that only plastics are the problem of the entire environmental issue. We can tell you this is not. Some retailers and suppliers are coming up with packaging alternatives and call those sustainable but they are often not. Actually what is sustainable when it still has an impact?
As you can see in our infographic about our carbon impact calculation there is more to this than just the packaging. To be honest the packaging is mostly only about 2%-5% of the total carbon impact.
So we need to start and look at the bigger picture.